May 2, 2012

SEO – Search Engine Optimization

Search engine optimization of a web site is essential. Even
the most elaborate web site may not achieve maximum exposure for non-sponsored
listings on the various search engines unless it is the design is integrated
with ethical and organic search engine optimization techniques. R & R Web
Design specializes in the structural design of web pages that will capitalize
those we create for search engine position.

Top 10 to 20

Ideally, your site should appear within the top ten to twenty in a search
engine’s results. Research proves that viewers do not go much further than the
first few pages of results. Our clients can be assured that their web sites are
designed for search engine optimization so that their potential clients can
find them on the Internet.

A. C. E. S.

The process of organically search engine optimizing a website is a detailed
science that includes the following strategies:


The most important keywords and key phrases are analyzed with our clients. What
search terms do viewers actually use to find sites of similar products or
services that your website is offering?


Additional keywords and phrases are considered including suffixes and both the
plural and singular form of a word. Are we targeting the correct key phrases
that will attract the right clients?


The Internet evaluated. How competitive are the selected
keywords and phrases? Would the use of one key phrase instead of another place
the web site ahead of the competition?


After the keywords and phrases are positively identified, ethical organic or
natural search engine optimization techiques are utilized which include the use
of words in the title tag, on the page, text links, heading, META tags (for
some search engines), HTML validation, and other programming techniques.

After the optimization is complete, a comprehensive Marketing
Plan should be devised. We are constantly studying and analyzing the changing
market of the Internet. What works today may not work next month. We view our
clients as partners to achieve optimal success. Our clients’ success is our

  • keyphrases optimized
  • web server analysis
  • keyphrase research
  • meta tags (Title, keyword, desc)
  • creation of robots.txt file
  • creation & registration of sitemap.xml
  • link building/link procurement
  • Google Analytics setup w/conversion tracking
  • setup of website sitemap
  • alt tags to images
  • free directory submissions
  • SEO consultation
  • copywriting
  • Yahoo local search optimization
  • Google local search optimization
  • Best of the Web local search optimization
  • Competitor intelligence report
  • Pay per click advertising setup
  • Thematic one way links
  • Website usability analysis
  • Website call tracking

Rates start at $75.00 for basic SEO