The Winners and Losers in Mobile Experience Design

shutterstock_99274139.jpg Step away from your mobile strategy. Stay calm, walk slowly, and please, read this week’s articles before you go any further.

We heard about common mistakes and mishaps in the creation of mobile experiences, but fear not, all hope is not lost. Our experts gave some valuable advice on what does work and possible solutions that will create a seamless experience for your user.

This week also saw the launch of a new series on taxonomy governance that promises to be filled with practical recommendations.

In Spite of Some Mistakes

Survival Guide to Avoiding Mobile Marketing ‘Death Traps’

Robert Carroll (@robcarroll): These days, you can read a lot of great articles about mobile technologies and the evolutionary shift from Web Content Management to Customer Experience Management. While we do need these great technology platforms to fulfill the promises of the mobile future, many of these stories forget one simple thing: the psychology of the mobile user.

Mobile Content Strategy: 7 Mistakes You Are Making Right Now

Ahava Leibtag (@ahaval): Mobile strategy is becoming increasingly complicated. As the choices of devices expand, users increasingly continue to access content from their mobile devices. What does this mean for you and your organization’s overall content strategy?

No Winners in the Battle of Forking vs. Responsive Design

Martin Rapavy (@bee_cms): We all want to deliver the best web experience possible, regardless of the device used for accessing it. With the rise of mobile access around the world we now face a problem: how to deliver the same experience across all devices?

The answer is dead simple (though many won’t agree): we can’t!

RIP to Your Corporate Websites

Sankaran Prithviraj: Buying behavior in the market undergoes fundamental change with tremendous velocity. Corporate CXOs need to wake up to this reality and do something concretely and quickly before their customers, and prospective customers, move right out from under their nose.

Solutions are in Sight

The Importance of Mobile in CXM: Buyers Top 4 Selection Criteria

Tony White (@arslogica): In response to CMSWire’s May 23 Tweet Jam on the role of mobile within customer experience management (CXM), I interviewed five of my company’s end-user clients, as well as two leading CXM vendors, to ascertain what they viewed as the top 3-5 mobile CXM technology requirements.

Top 5 Rules for Creating User Friendly Mobile Apps

Walker Fenton (@walkerfenton): Good practices for mobile experience design are proliferating almost as quickly as the mobile devices themselves. But at the end of the day, it comes down to the user experience. So at the risk of entering the fray, I’m offering a few thoughts on what ingredients go into creating a great mobile experience.

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