The debates may still continue, but the time has come to put Social Business to work.
We also heard some practical suggestions for how to reach your on-the-go audience, how to wrassle your taxonomy into submission and looked into how big data without smart analytics is just a whole lot of bytes with nothing to do.
Time to Roll Up the Sleeves
Luis Suarez (@elsua): Social Business (at long last!) is getting down to some serious work, allowing knowledge workers to become more effective and productive at what they already do, that is, excel at their jobs.
This insight came after attending the the recent Enterprise 2.0 conference event that took place last week in Boston. A lot has been written in the last few days about some of the major highlights from the event (along with some phenomenal live blogging on the event itself courtesy of rather smart and talented folks like Mary Abraham and Bill Ives), that, if anything, confirmed this growing trend that most of us who have been involved with Social Business for a while now were happy to see finally becoming a reality.
Michael Brito (@britopian): I don’t like to argue definitions. It’s a waste of time, especially when you only have 140 characters to make a point. So if it’s social business, social enterprise, social organization, social this or that, it doesn’t really matter. What does matter is what comes out of a business when organizations (employees at all levels) begin to change they way the communicate, lead, behave and work.
Rich Blank (@pmpinsights): Often times I talk to organizations who have no idea what their goals are or what they want to do with the latest and greatest social tools on the market. They focus too much on the technology and whether it looks pretty or is simple to use. They have no strategic focus, just a “feeling” that investing in enterprise social technology is the right thing to do or because some analyst told them to look at specific vendors.
Jed Cawthorne (@jedpc): The CMSWire theme for June is “What’s working in social business in 2012?” I don’t have enough knowledge to make any sweeping statements about what is or is not working, but I can deploy the standard consultants response: “it depends!”
Whether or not social business is working for you and your organization depends upon many contextual factors. To start, what definition of “social business”, social computing, social technology or even Enterprise 2.0 do you subscribe to? Do you have a positioning paper, a policy document or a published strategy that defines these terms for your organization? Do you know what your aims, goals and objectives are? Do you have a well defined end state to shoot for? If not, you might find that it’s helpful to develop this, even if you do it in parallel with getting some technology sourced and deployed.
Kelly Craft (@krcraft): As more and more SMBs dive headlong into the big social pool, I often imagine a lifeguard blowing the whistle while pointing firmly to the ‘No running on the deck’ sign. If you go too fast, you’re sure to slip and break something. There are big differences between swimming in clearly defined lanes in the relatively calm confines of the ‘traditional’ marketing pool, as opposed to navigating the undercurrents and sometimes stormy waters of the big social sea.
On May 23, the White House issued a government-wide plan for providing better digital services to citizens, “Digital Government: Building a 21st Century Platform to Better Serve the American People.”
In an accompanying memorandum, President Obama wrote that, “the innovative use of technology is fundamentally transforming how the American people do business and live their daily lives.” Further, he charged all federal agencies with, “implement[ing] the requirements of the Strategy within 12 months.”
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