How Nanotargeting Harnesses Big Data to Improve Customer Conversations

When the New York Times writes about nanotargeting, you could say it’s kind of a big deal. But just because nanotargeting has received some impressive press doesn’t mean that everyone knows what it does or how to use it effectively. Many consumers know about nanotargeting from political campaigns or Facebook promotional ads, and as a Read more about How Nanotargeting Harnesses Big Data to Improve Customer Conversations[…]

Moderating Your Communities: How Mzinga Supports Its Customers

You need to consider hosting online communities to engage with your customers, but if you aren’t managing that community well, you might be wasting your time and potentially damaging your brand. That’s where moderation comes into play, and Mzinga offers services to help you. The Importance of Moderation You don’t want to moderate your online Read more about Moderating Your Communities: How Mzinga Supports Its Customers[…]

EMC Boosts Cloud Computing Monitoring with Watch4Net Buyout

IT giant EMC is looking to boost its cloud computing monitoring systems with the purchase of Watch4Net, a performance monitoring and management software company. While EMC is best known for its ECM system Documentum, this move is all about storage systems and network solutions.  Cloud System Monitoring Data centers and cloud infrastructures are getting more Read more about EMC Boosts Cloud Computing Monitoring with Watch4Net Buyout[…]

Track Twitter, Facebook and Now YouTube with Socialbakers’ Analytics

A few weeks after announcing its product to track Facebook and Twitter campaign performance, Socialbakers adds YouTube support to Analytics Pro. Cooking with YouTube Socialbakers‘ YouTube Analytics can help companies monitor their YouTube content, competitors, influencers and track growth. The YouTube Analytics helps identify how many users are engaged with specific YouTube channels, monitors Like/Dislike Read more about Track Twitter, Facebook and Now YouTube with Socialbakers’ Analytics[…]

Verivo, Site24x7 Enhancements Address the Mobile Customer Experience

Mobile users, have your heard the bad news? According to the HTTP Archive, which gathers stats on the top million sites in the world (as ranked by Alexa), the average web page has surpassed the 1 MB mark. Mobile users in particular are going to be hard it, whether in roaming charges or sanity, and Read more about Verivo, Site24x7 Enhancements Address the Mobile Customer Experience[…]

RIP to Your Corporate Websites

Buying behavior in the market undergoes fundamental change with tremendous velocity. Corporate CXOs need to wake up to this reality and do something concretely and quickly before their customers, and prospective customers, move right out from under their nose. Corporate websites and their web channels are getting affected dramatically by various emerging factors such as Read more about RIP to Your Corporate Websites[…]

Webtrends Analytics Module Gets SAP Web Experience Certification

Webtrends’ Advanced Analytics module has achieved certified integration with the SAP Web Channel Experience Management 2.0 app. The module provides analytics for campaigns, shopping carts and customer support, and is built on the Webtrends Analytics 10 Software-as-a-Service (SaaS) platform. The Advanced Analytics module incorporates data obtained from tags, feeds, APIs and public data. The module’s extensible Read more about Webtrends Analytics Module Gets SAP Web Experience Certification[…]

K2, KnowledgeLake Extend SharePoint with Business Process Management

K2 and KnowledgeLake are now collaborating to offer ways for Microsoft SharePoint users to get the information they need for a task, within a business application. The two companies announced earlier this week their strategic partnership, integrating business process management (BPM) with enterprise content management (ECM) on the Microsoft platform. Tom Postulka, KnowledgeLake Director of Read more about K2, KnowledgeLake Extend SharePoint with Business Process Management[…]

Bitrix Releases Cloud-based Social Intranet Platform for SMBs

Small and mid-sized businesses (SMBs) now have another option for collaboration and communication. Today, Alexandria, Virginia-based Bitrix announced the launch of its cloud-based, social intranet Bitrix24 platform, integrating over 30 business tools. The platform is available free for companies with no more than a dozen employees, along with up to five GBs of storage. Two Read more about Bitrix Releases Cloud-based Social Intranet Platform for SMBs[…]

Windows 8 Release Preview Due Today? SkyDrive Improves Support

According to a published-too-early Microsoft blog post, it looks like the public preview release (following on from the tech and consumer beta) is due to be unveiled in the next day or two, allowing all levels of user to try out the upcoming operating system and play with the Metro interface. Windows on the Way Read more about Windows 8 Release Preview Due Today? SkyDrive Improves Support[…]